About Sriram & his company
Sriram is a very experienced & serial entrepreneur. Presently Founder and CEO of Techforce.ai. It is a new category company, enabling organizations to digitally transform by leveraging cognitive intelligence. It is a Delaware status company having operations in the USA (Reston, VA) and India (Mumbai and Hyderabad).
He is also a member of the board in Lazuline and has led companies like Oracle, Satyam.
About the company
1. Team Size – 50
2. Funding – Around $1.5M
3. ARR – Around $1M
4. Location – Hyderabad
5. Holding Structure – US + India
6. Indian Entity name – DIGITAMIZE INNOVATIONS PRIVATE LIMITED
7. MCA Status (include other related companies as well)- Prima facie Clean
Biggest problem in Finance & Compliance
- Income Tax in India because of Transfer Pricing, even when the group is at a loss.
Solution discovery
- The company brings in money from the US in various ways
- Investment
- Equity (look at Indian Paid up capital!)
- Debt
- Sales
- The reporting is taken care by the operations team
What is the time that you spend on the finance function? –
Not specified, but he himself manages Carta and loves the free 409A
How does the current setup look like?-
Having in-house CA and CS (shared with another manufacturing company of which Sriram is a Director)
Everything else
- Enterprise SaaS with ACV 30-50K is the sweet spot to be in
- Believes in doing right things than doing things right!
- The concept of Zuna – 1 vendor for India +US companies looks very good on paper, would be great if you can pull it off in execution!
- Must have had one co-founder in the US
- Retention of people is an issue
